Authors: Sell Your Ebook Keep 85% Get Paid Immediately
Let’s take another look at LeLibro, the website/marketplace for independent digital authors and publishers. Lelivro.com is currently still in Beta testing. However, by visiting the site, authors and readers can request an invitation to participate.
Last week I browsed LeLivro and loved what I saw—an uncomplicated, straight-forward ebook marketplace where authors are paid 85%, through Paypal, the moment a book sells. Pay me now? Give me the lion share of the profit from my work? I’m in. But I found wording in the author agreement that made me pretty nervous. I contacted LeLivro partner, Ilan Klein. He and partner Mois Benarroch jumped on my issue and changed the wording, agreeing it might be open to misinterpretation.
Ilan told me something every author can identify with—a cold-eyed look is always helpful in a complicated project. Think book editor :).
“I think,” Ilan said, “we didn’t see it ourselves, actually had the agreement drawn up long before we launched and assumed it was fine. Obviously, some authors felt uncomfortable, even though our intent has never been to own anyone’s book rights.’’ (Authors, pay attention to the new item 15 in the agreement.)
So What Does LeLivro Do?
LeLivro’s goal is simple: They want to offer ebooks easily to readers and provide ways for authors to communicate and connect with those readers. If we authors know who our audience is and where they come from, chances are good we will have stronger books sales.
In my years of experience with authors and with epublishing, I have absolutely determined that the most insurmountable boulder in the path of every e-author is promoting the ebook—getting it in front of an audience. LeLivro wants to help you leap that boulder, maybe not in a single bound, but methodically, with strong support, cordial help, and awesome tools.
Once you sign up at LeLivro and study the site, including the contract for using the site, you’ll discover lots of goodies—like a mechanism to write a blog post. LeLivro promotes those posts on their social channels. they provide a place onsite to offer free samples of the book. They feature authors in their social communications. And right at the end of your blog post is big red button that says, “BUY THE BOOK NOW.” This, says Ilan, should drive the audience to what you have to say.
While you post your book and let people know how to find you and it, LeLivro moves the books through various types of postings to see what gets response. they plan to conduct video interviews with authors about the books and are developing analytics to share with you that, says Ilan, you simply can’t get elsewhere.
“LeLivro is, right now, like a living lab for authors.” He believes his processes will help conserve authors’ time and effort, so you need less energy to get more results. You will be in touch with knowledgeable experts who are happy to help you.
To me, Ilan’s edge is in understanding digital marketing and in his willingness to help you discover where your audience hangs out, who they are, what makes them buy books. His and Mois’s goal is to create an ongoing bond between an author community and a reader community that results in book sales.
Who Are Ilan Klein and Mois Benarroch?
Why are these two men the right people to work with us authors?
The idea came from Mois, a long-time award-winning international poet and writer who was frustrated at how tough it is to put digital books in front of people who want those books. High fees, low royalties, and complicated publishing processes didn’t work for Mois, so he asked Ilan to use his extensive technical and marketing background to create a place where authors could just upload and sell their own books.
“I come from twenty years of technology and digital marketing, creating large and medium commercial websites,” Ilan explained. “I have a team of developers and marketers, so we didn’t have to go find funding we funded it ourselves. This definitely wasn’t a cakewalk. We’re learning a lot from the data, and that helps us make interesting and beneficial changes. At a point, we will open the beta but right now it’s primarily by invitation. There are books uploaded. Books are selling and we’re analyzing data.”
Who Can Get an Invitation?
At this point, Mois and Ilan and company want to hook up with social media-savvy writers who have some knowledge about marketing their books and are willing to help drive traffic to their books. It’s essential that LeLivro connect with authors who will allow LeLivro to help them. LeLivro also wants to send invitations to adventurous, avid readers willing to look at books and buy books they may not have heard of, perhaps by authors they are unaware of. It’s about building a set of communities.
Says Ilan, “We think everyone has a story—there are many, many books out there. People should be able to sell their book, whether they sell one copy to their mother or a million copies. Each book is something that came from that author—it’s part of them. Sharing it is really important and satisfying. We’re not looking for the blockbusters. There’s a lot of opportunity and we want to help authors find their opportunity.”
LeLivro is growing and rolling stuff out quickly now. In the next few months they’ll have more tools very helpful to authors.
They’re truly trying their best to make an environment that is rewarding for everyone and the two founders want people to know two things: LaLivra is a place where virtually any author can easily start finding his audience. As the service matures, authors will have tons of essential data about their ebooks, the books’ behaviors, and their audiences. So this is a really a good place to come onboard and grow along.
I’m willing, as an author, a consultant, and a mentor to throw in with LeLivro and see where we travel to. I’m happy to endorse what I see so far, and I invite you to check it out.