If you are still cramming your website with keywords, or making keyword focus your priority or jamming web pages full of keywords, you may not be up-to-date with Google and other search engines. Playing with optimization for single words, or hiring someone to take your money and optimize your site, is like paying someone to polish your Model T. Looks nice, but not of much use.
Google said early this year that emphasis on key words is not a big part of their algorithm any longer and page rank is not necessarily indicative of anything much. Since page rank and key words became commodities – the best are purchased, “not optimized” – Google people have said the emphasis is back on outstanding content. Most single words already belong to someone, so phrases are the best you can hope for to draw traffic, anyway.
As Google goes, so goes the search engine environment.
Of course it’s a good idea to replace pronouns in your web prose with nouns that delineate the theme of your content. And using well-chosen words is not just search-sensible, it’s good writing. Experts who keep current suggest posting good, informative, usable content, well-written and thought out, and posting it very often. Major sites will tell you, frequency of update is key, keywords are a little dusty.
More good reading:
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