Pinterest Can Help Writers and Authors
Everyone is jumping on Pinterest.com, though I think the first flurry of hysteria is passing. The site is unusual and has settled into a community of people who like to read snippets of interesting stuff and then move on. It is very easy for writers and authors to develop a presence at Pinterest and to disseminate information that may help them to find new followings. Here’s how you might begin your relationship with Pinterest.
More than at any other community or social network, I believe you will shoot yourself in the foot if you jump on this one and begin spamming people with neon messages designed to get them to buy something from you. It doesn’t work that way. Rule number one is simple — go to Pinterest with the intention of giving something of value to your Pinterest neighbors. Ask nothing in return.
- Go search for solid tips, hints, and ideas related to your passion. If you don’t feel passionate about the topic you choose for your Pinterest board, you will peter out quickly. Pinterest is about surfing – you do the surfing and share what you find with others.
- Find something unique or totally fascinating that most people don’t know about your topic. For example, I have one board about dollhouses, a guilty pleasure of mine for decades. I found a blog that explains how to make real-sized scenes look like miniature settings, using a camera and a Photoshop filter. I pinned the blog to my Pinterest. I do similar pins at my boards about Strong Writing, Writer Resources, Grammar, and so forth.
- Collect outstanding examples of what you do. You’re a writer? Ok, make a board about the best books or stories or articles you can find in the genre you write. If your own book or story is excellent, include it. Don’t tell people to buy it, just include it and let them make up their own minds.
How to Gently Lead Pinterest Fans to Your Writing
This is a piece of cake.
- Treat your visitors with friendly courtesy and ask nothing of them.
- Leave breadcrumbs in your boards that lead them to you, if they wish to come. Once in a while, I’ll pin my own blog post if I think it’s spot-on for one of my Pinterest boards. I linked to one of my books when the pins were about the topic of my book, writer’s block. My book, 1001 Brilliant Ideas for Any Writer to Steal, is a well-written, important resource for writers and authors. I had no qualms about including it.
- Tweet your Pinterest pins using the easy “Tweet your pin” button. Two birds with one stone — keep up your Pinterest boards and keep your Twitter account fresh with one click.
- Write outstanding content in your blog, and when you do, pin the specific post.
- Behave as though you’re in it to share, not to market. If you begin to sound like a marketing guru, your boards will be ghost towns in a matter of days.
- Follow people whose boards you like.
It’s all about having a new mind set. Forget about cha-ching. Forget about reach. Forget about influence. Relax and enjoy the process of sharing what you think is worthwhile. If you don’t enjoy surfing, or you can’t live without instant gratification, this is not the meeting place for you.