Make Pinterest Work for Your Writing
Pinterest popped up in March 2010 and has become the third most popular social media site. Check that! Pinterest is ahead of Google+, StumbleUpon, and all other social media save Twitter and Facebook — and Pinterest is gaining on them. A 30 year-old ex-Google employee from West Des Moines, Iowa spawned this wonder. Ben Silbermann is his name and now he’s a guru.
I went over to Pinterest to see how it was different, I’m all about different, and to discover how it could work with my passion for writing and ghostwriting. The first thing I saw— Pinterest is fun and it isn’t stuffed full of people promoting whatever it is people promote. The second thing I saw—Pinterest almost compels me to spend more time surfing the web, which may or may to be a good thing.
How Pinterest Works
Pinterest is a virtual bulletin board. You set up any number of boards on a free account and then “pin” images to the boards, just as you would use pushpins on a corkboard. The images are linked to websites. Like this: I created a board called Strong Writing to help writers power up their prose.
I found a picture and some commentary about the HBO series TREME, known for its incredible writing. I pinned that to my board, commented about why I felt it represented my theme.
Now, other people can browse Pinterest, or read my blog and jump to Pinterest, or get referred there by a friend and see some useful things I put up for them about strong writing. In turn, they comment, repin my thing to another board, LIKE my thing, or make their own boards and ignore my thing altogether.
Pinterest Helps Ghostwriters or Writers
So, as a ghostwriter or writer or author, you set up a board and pin any number of themes. Maybe books you’ve written or want to write. Books you’ve read and adored? Movies that inspired you to write? Mentors online whose websites make your writing life better? Hmmm…the url here is http://www.ontext.com (I’m just sayin’).
You don’t want to set up a board that just screams, “Buy my books or hire me to ghost, I’m desperate!”
Make that an underlying whisper. Offer visitors something fun, something of value. Inspire them. If you do that, and reach out in friendship and without begging or nagging, visitors will look you up, think about you, bookmark you, remember you. And that’s the idea.
Pinterest is a good place to make yourself useful and engaging, to be willing to interact and play nice with others, to kind of shut up about you need to make money. Hence the term social media, so sullied by marketers with torches and axes relentlessly after us all on Twitter. Social, as in, working or conversating together, unlike Facebook where people just post and nag you to play games or send them chickens with no regard for interaction.
Why You Should Jump on Pinterest
I can think of a tremendous reason for you to jump on this bandwagon if you’re already on a dozen other social media sites. Do it because you like to interact with people and enjoy sharing ideas.
You won’t build market shares here. You may find people visit your website or blog because they like how you think. You will probably find people commenting or borrowing your ideas. Cool. You will find yourself surfing to uncover images for your boards and you will find your ideas spinning out of your head as you see more opportunities for new boards.
And that, friend-ghostwriter, writer, or author, is the best reason to hop on Pinterest. New ideas, new blood flow to the brain. Who knows, maybe this is a new cure for writers’ block!
Tell us about your boards. Use the Comments section below!