Writers Are About to Get a Whole Lot More Respect AND Money

Not likely, but interesting change may be coming in publishing.

Not likely, but interesting change may be coming in publishing.

Do you have a clue what author rank or authorship is? How did Google’s page ranking hurt your web viability? Have you even heard of rich snippets and are you using the full power of your body-of-work to make yourself visible on the World Wide Web? I’ve weeded through the mound of articles addressing these topics over the past 24 months and will point you to several that will impact your writing, authoring, and publishing business.

Once, writers and authors—content developers—made a successful living online, with good visibility. Then Google mucked with its algorithm and crappy, annonymous content was in high demand. Content farms sprouted like weeds, authors became invisible, and money flowed into corporate pockets while we poor artists starved.

Alongside the incredible metamorphosis of the book publishing industry, an interesting thing is happening. Content mills, well-known for disrespecting well-researched information, paying writers bupkiss, and commissioning sweat-shops to produce useless content, are going down the toilet. Why?

Google Screws Us and then Repents

Read one of the most interesting, well-written posts I’ve seen in some time, Copyblogger’s HOW GOOGLE’S PAGERANK ALGORITHM SCREWED THE ONLINE WRITER (and what they did to fix it). 

Writer Demian Farnworth tells it all, “No one care(d) who those writers (were) as long as the content they produce is viewed as legit to the almighty Google.” He’ll give you real strategies to exploit a coming revolution that will open the doors for talented writers to, once again, earn respect and sell their writing. This post is worth reading, and clipping, and sharing.

Author Rank, the Illusive Content

A year ago, A J Kohn wrote about the probable downsides of author rank, an idea Google is kicking around to help encourage higher quality content online. Not sure if I agree or not, but the ideas are worth considering.

What Google Says About Author Rank

A day or two ago, Mark Traphagen, Director of Digital Outreach for Virante, Inc, analyzed what Google Webmaster Tools Analyst, John Mueller said about author rank. Google Authorship Not a Ranking Factor Yet. Thanks to Neil Ferree for sharing this post on Google+

Why This Could Be Important to You

If you are part of the publishing industry in any way—writer, author, ghostwriter, publisher, editor, publicist—and depend on the internet to connect you to audiences and potential audiences, you’ll want to keep an eye on this author ranking thing. OnText will be posting an explanation of rich snippets for authors in the next few days. Don’t miss that one!



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4 Responses to “Writers Are About to Get a Whole Lot More Respect AND Money”

  1. Wow. This is awesome. I had no idea.

    Thanks to your tips, I’ve gone ahead and set up an author snippet (at least I hope so).

    I’m very excited about the value this could add for writers like us.

    Thanks for sharing!

  2. Well, you’re very welcome. I try to pass on whatever I can to burgeoning and estasblished authors, writers, and publishers. Keep in mind, it can take days, weeks, or months to get those snippeys to become visible. It’s all up to Google and the quality of you web content.

  3. Hey, how did your author rich snippet turn out?


  1. Don't Get Buried in Google Search Results: Do You Have Your Snippet? | Ontext ghostwriting and author mentoringOntext ghostwriting and author mentoring - October 7, 2013

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