Writers and marketing – 8 perfect ways to sell your writing
Writers and freelancers, if you aren’t meeting your marketing goals with your blog, book, or website, here are tips for you. Rethink traditional ways to sell yourself and sell your writing. This information is reprinted with permission – it seems so right that sharing it with other writers is a natural. Read it, save it, re-read it, and create a forward moving plan to get yourself out there and exploit the “M”-word. Marketing. We all have to do it. It’s time to sell your writing.
Reprinted with permission from the Book Marketing Expert:
1) Write and issue news releases often, but make them newsworthy. While press releases to the media may get ignored, they have a bigger chance of getting noticed by your customer. Writing direct-to-consumer press releases is a way of “speaking” to your customer through a series of announcements, advice, or trends. When you do this, hone in on keywords that make a difference to them. Don’t toss out high-brow, technical terms that are meant to impress unless your market actually speaks that language. Send a release out via the Internet through sites like PRnewswire.com once a month and then, keep them archived in the newsroom of your website.
2) Forget high-profile media targets, go after plugged-in bloggers, high traffic, relevant content-rich websites: while it would be great to have Oprah call, the likelihood of that happening is pretty slim. Focus instead on where you can make a difference and make the sale. Focus on your customer. Where do they go when they’re online and who do they listen to? Those are the people you should be targeting with your story. When you find these folks, offer them tips, helpful advice, story excerpts, whatever is most appropriate for your market/topic.
3) Comment on blog stories the media writes: this is a fantastic way to network with media people. Have you visited a media blog lately? You haven’t? Well, start adding them to your list. Just like I recommend commenting on industry blogs (see bullet #4) you’ll also want to keep an eye out for media who writes on your topic and also has a presence on the Internet. Did you know that the media will notice someone who’s an active commenter on their blog before they notice a news release?
4) Comment on industry blogs: same ideas as #3 but now you’re focused on blogs that matter to your reader/consumer. Go after them and start commenting on what they’re blogging about. This is a great way to network and introduce yourself to folks who may be part of the “big mouth” market in your industry. (The term “big mouth” is reserved for bloggers who have a lot of clout within a particular arena). Also, while you’re at it, get your own blog. If you’re going to network with bloggers, become one of them.
5) Content drives action: getting a content-rich website is a must. There’s no two ways about it. I don’t care what you’ve written or what market you’ve written to. It’s all about content, content, content. Have a resource section on your site, put a blog up there. Be helpful till it hurts. Put up lots of useful, relevant content and the world will beat a path to your door.
6) Never sell your book to your consumer: the biggest mistake authors make both on and offline is that they sell their book. No one cares that you wrote a book, they only care about what the book can do for them. Sell the benefits, sell what your book can do for your reader but never, ever, ever sell your book.
7) It’s not about you: remember as you’re developing your direct-to-consumer campaign that it’s not about you, it’s about your market, and it’s about your reader. Knowing what matters to them will help you circumvent a lot of marketing snafus and directions that take you nowhere. Keep in mind the things that matter to your reader and what their hot buttons are. If you can become a channel to direct their issues, challenges, or questions to you and your website, the media will stand up and take notice.
8) Many goals lead to confusion: what’s the goal for your website? I mean, seriously, what’s the one goal you have for If you don’t you should. Having one singular focus will help sharpen your message to your reader. Pick one thing you want your home page to accomplish and build on that. Too many messages will only confuse your reader and send them off to your competitor’s website.
Selling a book, product, or business has become less about getting into your favorite newspaper, magazine, or TV show and more about making yourself so irresistible that the media comes to you. Build credibility in your market and consumers will buzz, when consumers buzz the media will surely follow.
Reprinted from “The Book Marketing Expert newsletter,” a free ezine offering book promotion and publicity tips and techniques.